17 May 2023
The Belgian Institute for Sustainable IT is pleased to propose a webinar on responsible marketing & communication with Maxime van der Meersche from GiveActions.
- 📆 Date & time : Wednesday 17 May 2023, from 11.00 to 12.15
- 📍 Where : online (Teams)
- 📝 Registration : https://forms.office.com/e/Sji0UeRYKN
On the intervention
Advertising is the basis of our capitalist society. Incentives to (over)consume, creation of artificial needs, promotion of products that are harmful to the planet or to society. The evils are numerous. Like all sectors, however, it will be essential for advertising to reinvent itself to meet the climate challenges of this century. Perhaps even more so than other sectors, given its power and its ability to reach the greatest number of people.
In this presentation, we will discuss the key steps for making advertising compatible with the ecological transition. Selection of products and services, creation of new communication ideals, strict prohibition of greenwashing and limitation of carbon impact are necessary measures to achieve this and will be discussed during this webinar
Co-founder of GiveActions, a media agency dedicated to impact companies or companies in transition, Maxime has become an expert on the themes of advertising and greenwashing. A fan of social entrepreneurship, he and his associates have been trying to change the world of advertising to include environmental and social issues for the past three and a half years. It's quite a challenge, but one that is essential to the success of the ecological and social transition.
Maxime on linkedIn : https://www.linkedin.com/in/maximevandermeerschen/
Website of GiveActions : https://www.giveactions.com/